Afrimoji signifies an era of enlightenment – a time when individuals transcend conventional wisdom through authentic self-expression that embodies the culture and upholds one’s deepest values and desires.

We create premium, modern classics that reflect autonomy, authenticity, and community, using symbols to capture one’s individuality and xpression from within. It can be described as a badge of honor. We encourage customers to choose symbols displayed on our apparel that accurately reflects their highest, most authentic self.

Afrimoji consists of, mostly, African Adinkra symbols and Kente design ubiquitous to Ghana. Adinkra symbols are suggestive messages that convey traditional wisdom and aspects of life in the environment we live. Each symbol represents popular proverbs, sayings, noteworthy historical events, and an expression of current attitudes or behavior.

Our intent is to globalize local culture. This innovative approach, which incorporates African visual themes and modern silhouettes will produce an evolutionary perspective as it relates to the business of design.­­